Case Studies
ABB – TV MEDIA RESEARCH FOR FIA FORMULA E
Benefits
The title sponsor of FIA Formula E is provided with regular reports of the success of its sponsorship.
Scope
ABB receive full season reports, plus a quick report a week after each race.
Outcome
ABB has been the title sponsor of FIA Formula E since 2018, and we are proud to have supported them on this journey.
- The Quick Reports, delivered a week after each race, include share of visibility per advertising message, ratings from selected broadcasters, comparison to the previous year and a benchmark analysis.
- The Full Season reports are delivered 5 weeks after the end of the season – offering a full year-on-year comparison, cross-media research and a Sponsorship Evaluation of ABB.
- ABB can clearly see how successful the partnership is through the highly visual, yet automated, report.
- Qualitative insights are provided, and our senior management are available for regular exchanges, throughout the season.
