Case Studies
DFB: CROSS MEDIA ANALYSIS OF NATIONAL TEAMS AND OPERATED LEAGUES & CUPS
Benefits
Identification of the media potential as well as the sponsorship values of the DFB partners - focus on the national teams (men's, women's, U21), the DFB Cup, as well as the leagues operated by the DFB (3. Liga & Frauen Bundesliga).
Scope
Cross-media analysis in the media TV / OTT / Print / Online in the core market Germany, completely mapping the media landscape.
- More than 35 TV channels / OTT platforms
- More than 80 print publications
- More than 300 online websites
Outcome
- A detailed overview of the development of the relevant objects of analysis in the German media landscape incl. identification of trends and benchmarks.
- Calculation of valid & independent sponsor values for justification to partners as well as for sales purposes.
- Identification of optimization potentials regarding advertising media design, also including benchmarks / best cases.
- Provision of overnight reports (quick reports) after each live match on free TV for all DFB-relevant partners, related to DFB Cup and national teams.
- Provision of raw data sets of media and sponsor results to support the development of their own BI database.
- Provision of summary reports (half season / season reports / club reports) incl. annual comparisons, benchmarks & trend analyses.
