ASOIF: 2016, 2020 & 2024 OLYMPIC & PARALYMPIC GAMES – TV/OTT/SM ANALYSIS AND DEMOGRAPHICS
Benefits
Analyzing various disciplines over two Olympic Games. Providing timely marketing and PR data to international federations, which strengthened their understanding about their Olympic performance and their marketing initiatives.
Scope
Cross-media analysis in TV and OTT media in 19 global markets. Detailed demographic analyses for ASOIF member federations to highlight specific characteristics of the global fan base Conducting an event-to-event comparison between Rio 2016 and Tokyo 2020, focusing on key parameters such as reach and broadcast duration to provide deeper insights for sponsors and broadcasters.
Outcome
Enabling strategic marketing and PR activities for ASOIF immediately after the Olympic Games by providing early insights while maintaining the highest quality standards. This enabled international federations to communicate their messages more widely and effectively, resulting in increased engagement with the sports community.
