Case Studies
WORLD ARCHERY
Benefits
IRIS began working with World Archery in 2016 – initially providing TV/OTT analysis for the Olympics and main events.
Scope
The collaboration has steadily increased to include Print, Online, and Social Media, with all events from 2016 retrospectively added to a user-friendly dashboard.
Outcome
World Archery have improved their revenue thanks to IRIS due to our extensive media panel, ability to track additional channels, and consulting approach regarding insights and improvements of event sponsors.
- A key sponsor of World Archery received low numbers one year, but then significantly higher numbers the following (2022) which caused confusion between the client and their partner.
- We were able to provide the full answers as to the effect Covid had on these numbers, and also provide added value to the client and their partner with extra synergies from our extensive Market Research database.
