Sponsors
Sponsors tailored services
As an international leader in sports marketing and sponsorship research, we are an exciting company for sports enthusiasts and data-driven people to work for!
Sponsorship
Asset Valuation
Know what you’re paying for. Prove the
value. Optimize every euro spent.
- Understand the true value of your sponsorships. Independent valuation of media exposure, venue visibility, and communication rights—backed by data, not guesswork.
- Justify your investment with confidence. Transparent reporting that supports your internal decision-making and external accountability.
- Benchmark against the market. See how your spending compares to industry norms and identify where you’re under- or overinvesting.
- Capture the value of intangibles.
Measure the brand impact and activation value through research and scoring models.
- Drive smarter portfolio decisions. Use clear insights to adjust strategy, increase effectiveness, and improve ROI.
Insights-as-a-
Service
Ask a question. Get the answer.
Back it with 15M voices.
- A scalable “query-on-demand” model. Define your marketing challenge and receive insight-backed answers through IRIS’s global syndicated data platform.
- Profile any audience in seconds. From sports fans to smartwatch buyers—analyze thousands of variables tied to media use, brand perception, lifestyle, and buying behavior.
- Prove your sponsorship ROI.
Show how campaigns and properties align with your audience’s values and drive results.
- Equip your teams with stories that stick.
Turn research into persuasive, insight-driven narratives for sponsorship, marketing, and strategy teams.
- Instant access, no lengthy studies.Skip traditional lead times and get expert-curated data in hours, not weeks.
Media & Sponsorship Valuation
Evaluate performance. Justify spend.
Maximize sponsorship ROI.
- Understand what you’re paying for.
Cross-media research reveals the true media value of each asset, by channel and property.
- Rely on industry-accepted methods.
Transparent, comparable valuation approach trusted across global sponsorship portfolios.
- Measure audience impact. Know how your target groups are reached and influenced through each sponsorship element.
- Drive smarter investments.
Use customized reports to compare assets, identify inefficiencies, and improve portfolio performance.
- Strengthen internal decision-making. Present objective, data-backed justification for your sponsorship strategy and partner selection.
Platform Search & Evaluation
Find the right partner. Back your choice with data Secure stakeholder buy-in.
- Identify the best-fit platforms.
Access global insights across clubs, leagues, and sports to match your marketing goals and audience.
- Don’t miss hidden opportunities. Use big-data intelligence to uncover valuable but overlooked properties.
- Evaluate ROI potential before you invest.
Understand expected outcomes, performance benchmarks, and pricing fairness.
- Navigate the market with confidence.
Independent, fact-based partner selection and smooth negotiation support.
- Speed up internal decision-making.Present clear rationale and comparative options to align your stakeholders quickly.
Fan Profiling
Understand the audience you sponsor.
Reach them smarter. Drive greater impact.
- Profile the fans you engage.
Access deep insights on demographics, preferences, behaviors, and brand attitudes across 50+ markets.
- Stay informed with real-time data Weekly surveys across representative national samples keep your strategy aligned with evolving audiences.
- Refine your channel strategy. Learn which media platforms your fan base prefers to reach them more efficiently.
- Adapt your message to fit.Use fan interests and purchasing behavior to shape campaigns that resonate.
- Maximize your sponsorship ROI. Make marketing decisions based on solid data, not assumptions—and see the difference in performance.
Digital Fitness Check
Track your digital ROI. Align campaigns with business goals.
Reach fans more effectively.
- Assess digital sponsorship impact.
Measure how your campaigns, influencers, and ambassadors perform across key brand metrics.
- Understand your audience alignment. Evaluate how well sports audiences match your target demographics and brand affinities.
- Maximize your digital reach.
Analyze social media coverage and earned media resonance to identify reach and gaps.
- Act on real-time insights.
Get flexible, actionable recommendations to adjust strategy, manage risks, and improve results.
- Translate data into decisions.Receive tailored reports that convert complex digital KPIs into meaningful business direction.
Brand Sponsorship Tracker
Track brand performance.
Measure impact. Fine-tune your strategy.
- Monitor brand perception over time.
See how your brand is viewed by fan target groups and how it stacks up against competitors.
- Measure campaign effectiveness.
Link your sponsorship and marketing activity to key brand KPIs with regularly updated data.
- Understand your audience deeply. Use fan insights across 50+ markets to inform targeting, messaging, and positioning.
- Get expert analysis, not just data.
Receive clear, customized reports with interpretation and recommendations from research specialists.
- Optimize your ROI. Make evidence-based decisions that lead to more efficient, high-impact sponsorship outcomes.
Sustainability Services
Evaluate your sustainability impact.
Align with global goals. Strengthen brand perception.
- Audit your sustainability strategy.
Work with DEKRA and our research team to assess your sustainability practices across all touchpoints.
- Measure how you’re seen. Analyze media echo and public sentiment using 200+ sustainability-related keywords and real campaign data.
- Connect with global standards.Map your initiatives to the UN Sustainable Development Goals (SDGs) and identify priority areas.
- Track your competitive standing.
Benchmark against peers and uncover how your brand’s sustainability is perceived.
- Communicate with confidence.Use data-backed reports to demonstrate credibility and value to stakeholders and partners.
Target Group Analysis
Know who you’re reaching.
Tailor your message. Improve your ROI.
- Profile the fans behind your sponsorship.
Access up-to-date, detailed insights into demographics, values, preferences, and behavior.
- Select the right channels. Understand where your audience spends time and how they consume content across platforms.
- Refine your campaign strategy. Align marketing efforts with audience interests and purchasing behavior to boost engagement.
- Base decisions on data, not assumptions.Leverage high-frequency research across 50+ markets to support informed, agile marketing.
- Turn insights into results. Use tailored, expert-interpreted reports to optimize activation and drive greater return on sponsorship.
Sport Landscape Analysis
See where your brand fits. Track the market.
Choose your partnerships with confidence.
- Uncover competitor activity.
Find out which sports, athletes, and properties your competitors are sponsoring—and where white space exists.
- Assess media impact. Evaluate how well sports audiences match your target demographics and brand affinities.
- Get a holistic market view.
Use cross-sectional data points and tailored KPIs to back your sponsorship decisions.
- Customize benchmarks to your needs.
Build databases and dashboards around the assets and fields most relevant to your brand strategy.
- Support strategy with substance.Leverage structured, independent analysis to secure internal alignment and maximize investment impact.
Scorecard Models
Choose the right partnerships.
Compare options clearly. Justify your investments.
- Evaluate sponsorship opportunities with precision.
Use structured scorecards that incorporate both hard data and strategic fit.
- Rank potential partners with confidence.Assess clubs, leagues, or events across multiple KPIs tailored to your brand objectives.
- Streamline decision-making. Present ranked shortlists, sponsorship dossiers, and clear comparisons to align internal teams.
- Support negotiations with data.
Justify choices with neutral, transparent evaluations built on industry benchmarks.
- Invest where it matters most. Base every sponsorship decision on relevance, return potential, and brand compatibility.
