Rights Holders
Sponsorship Asset Valuation
Get clarity. Justify value. Maximize sponsorship performance.
- Know what your assets are worth. Independent, data-driven valuation of media exposure, on-site visibility, and brand association.
- Strengthen your pricing decisions.Use evidence—not assumptions—to back commercial discussions internally and externally.
- Bundle smarter. Sell better. Identify how to group assets into high-performing sponsorship packages.
- Benchmark with confidence.
Compare your assets to industry standards and similar rights holders to find growth potential.
- Move fast with purpose.Concise reports, clear calculations, and actionable recommendations—tailored to your strategy.
Insights-as-a-
Service
Ask better questions. Get instant insights. Build powerful stories.
- Access a global research engine on demand.
Tap into a continuously updated, syndicated data platform with 300,000+ variables across 50+ markets and 15M+ panelists.
- Use a simple query model. Define your objective, we screen our IRIS database and generate stakeholder-ready insights—typically within 24 hours.
- Support sales and strategy with data.
Deliver facts-based narratives to engage sponsors, media, and internal stakeholders.
- Cover any fan or consumer segment.
Segment and profile audiences—from triathlon fans to luxury brand enthusiasts—based on attitudes, behavior, media use, and more.
- Save time and money.Avoid custom research with fast, scalable, and cost-efficient access to premium market data.
Media & Sponsorship Valuation
Know what your media exposure is worth. Justify pricing. Package your assets with confidence.
- Assign value to every asset.
Cross-media analysis to determine the monetary value of each sponsorship asset across platforms.
- Use accepted, benchmarked methodology.
Our approach is transparent, comparable, and trusted across the industry.
- Include the full picture. Know how your target groups are reached and influenced through each sponsorship element.
- Support negotiations with hard numbers.
Present neutral, data-based valuations to partners and stakeholders.
- Increase your sponsorship revenue.Identify the most valuable assets and how to group them into high-performing, sellable packages.
Sponsor Search & Evaluation
Find the right sponsors. Shorten your sales cycle. Speak to their business needs.
- Match with ideal sponsors.
Use global brand and consumer insights to identify companies whose goals align with your audience and assets.
- Boost your sponsorship revenue. Target the right prospects, craft more compelling pitches, and justify value with data.
- Accelerate your sales process.
Equip your sales team with focused, insight-driven support so they can concentrate on closing deals.
- Improve your hit rate.
Present measurable, relevant arguments that resonate with each sponsor’s strategic objectives.
- Sell smarter, not harder.Leverage a data-led approach to open the right doors and land meaningful partnerships.
Fan Profiling
Understand your audience. Strengthen your offering. Power smarter sponsorship.
- Know who your fans really are.
Tap into a global database with demographic, psychographic, and behavioral insights across 50+ markets.
- Access fresh, reliable data. Weekly surveys deliver up-to-date insights from nationally representative samples in each country.
- Reach fans more effectively. Discover the media platforms and content preferences that matter most to your audience.
- Tailor your sponsorship pitch. Use fan insights to approach new sponsors and build more relevant, data-backed partnership offers.
- Boost value for existing partners.Provide sponsors with in-depth fan knowledge to optimize campaign targeting and activation.
Digital Fitness Check
Understand your digital impact. Monetize your platforms. Strengthen sponsor value.
- Measure your digital reach.
Analyze your social media performance, stakeholder impact, and earned media resonance.
- Benchmark against the best. Compare your digital KPIs with competitors and industry leaders to uncover growth areas.
- Identify untapped potential.
Discover content opportunities, market whitespaces, and platform gaps that matter to your fans.
- Support sponsors with proof.
Show how your digital channels contribute to your partners’ success and campaign outcomes.
- Turn insights into revenue.Optimize your digital asset pricing and commercial strategy with actionable recommendations.
Brand Sponsorship Tracker
Track sponsor impact. Offer deeper insights. Build smarter partnerships.
- Monitor sponsor performance.
Use up-to-date brand tracking data to see how sponsors are perceived by your audience over time.
- Enrich your value proposition. Deliver powerful audience insights that help sponsors optimize their messaging and reach.
- Stay connected to fan behavior. Tap into global fan and consumer data to understand changing interests, media usage, and attitudes.
- Support data-led sales conversations.
Use behavioral and psychographic insights to align sponsor strategy with your asset portfolio.
- Enhance package relevance. Continuously update and adapt your sponsorship offering based on tracked audience shifts.
Sustainability Services
Understand your sustainability impact. Improve your strategy. Communicate it effectively.
- Assess your sustainability footprint.
Conduct in-depth audits and perception analysis with expert support from our partner DEKRA.
- Know how you’re perceived. Use market research and media monitoring across 200+ sustainability keywords to evaluate brand perception.
- Map your contribution to global goals.Identify which UN Sustainable Development Goals (SDGs) you address—and where you could do more.
- Benchmark against others.
See how your sustainability profile compares to competitors and industry leaders.
- Build a stronger value proposition.Position yourself as a forward-thinking, purpose-driven platform to fans, sponsors, and partners.
Target Group Analysis
Know your fans better. Sharpen your strategy. Win over sponsors.
- Understand who your fans are.
Access deep insights into demographics, interests, media habits, and behavior across 50+ markets.
- Improve targeting and positioning. Identify the right channels and themes to promote your sport and engage more effectively.
- Support data-led sponsorship pitches. Show potential sponsors exactly why your audience aligns with their marketing goals.
- Upgrade your sponsorship offers. Enrich packages with tailored audience insights that increase value for partners.
- Stay in tune with shifting fan dynamics. Keep your strategy current with continuously updated consumer and fan intelligence.
Sport Landscape Analysis
Understand the competitive field. Identify brand opportunities. Justify your positioning.
- See who’s partnering with whom.
Track which brands are active across athletes, clubs, and federations—and where opportunities lie.
- Benchmark your presence. Compare your media value, partner activity, and social performance with top properties in your space.
- Validate your strategy with data.
Combine cross-sectional data points and KPIs to back up internal and external decisions.
- Customize what you measure.
Tailor standard metrics and reports to reflect your specific market, media, and partnership goals.
- Translate insights into revenue. Use neutral, well-structured reporting to support better positioning, packaging, and pricing.
Scorecard Models
Evaluate partners objectively. Build stronger partnerships. Align with your strategy.
- Compare sponsorship options with clarity.
Use customizable scorecards with both quantitative and qualitative KPIs tailored to your goals.
- Find the right brand fit.Assess potential sponsors based on partnership relevance, strategic alignment, and market value.
- Back decisions with structured data. Present ranked industry shortlists, sponsorship dossiers, and clear justification for selections.
- Make your sales pitch stronger.
Use comparative insights to demonstrate the value and compatibility of your property.
- Streamline internal evaluation.. Replace guesswork with a consistent, measurable approach to partner selection.
