Articles
IRIS launches new international motorsports division
Karlsruhe, 18.01.2023 In line with the overall IRIS philosophy to focus on clients’ requirements and provide tailored rather than generic solutions, IRIS has set up a dedicated international motorsport division to bundle together all motorsport data and expertise across traditional
How do you measure the success of sports sponsorship? The Indeed case study
For many successful brands, sports sponsorship is an essential part of the marketing mix. Through its emotional environment, sport offers an ideal platform for brands to emotionally enhance their own brand through advertising, and to achieve the communication goals they
Tokyo 2020 – what worked on social during the Olympics?
The one-year delay to the Olympic Games in Tokyo allowed Olympic Summer Sport Federations an unexpectedly longer period to prepare their social media campaigns and activities for the Games. How efficiently was this extra time used? What type of content
IRIS & FIFA – Global Future of Football Survey
IRIS CEO and Co-Founder Peter Weber has spent the past week in Doha, Qatar, where he participated in the Future of Football webinar. Taking place at the Al Bayt Stadium, Peter was joined by legendary players Nuno Gomes and Juan
Who is the greatest football coach?
“I wouldn’t say I was the best manager in the business, but I’m in the top one” is how legendary English football coach Brian Clough famously described himself, and with his impressive trophy record achieved whilst at traditionally ‘smaller’ clubs
Why do professional athletes compete in the Olympic Games?
“It’s not the winning, but the taking part that counts” is a famous quote associated with the modern Olympics Movement and its founder Pierre de Coubertin. The belief behind it, that the Olympics should be the pinnacle of an athlete’s
IRIS launches new international motorsports division
Karlsruhe, 18.01.2023 In line with the overall IRIS philosophy to focus on clients’ requirements and provide tailored rather than generic solutions, IRIS has set up a dedicated international motorsport division to bundle together all motorsport data and expertise across traditional
How do you measure the success of sports sponsorship? The Indeed case study
For many successful brands, sports sponsorship is an essential part of the marketing mix. Through its emotional environment, sport offers an ideal platform for brands to emotionally enhance their own brand through advertising, and to achieve the communication goals they
Tokyo 2020 – what worked on social during the Olympics?
The one-year delay to the Olympic Games in Tokyo allowed Olympic Summer Sport Federations an unexpectedly longer period to prepare their social media campaigns and activities for the Games. How efficiently was this extra time used? What type of content
Who is the greatest football coach?
“I wouldn’t say I was the best manager in the business, but I’m in the top one” is how legendary English football coach Brian Clough famously described himself, and with his impressive trophy record achieved whilst at traditionally ‘smaller’ clubs
Why do professional athletes compete in the Olympic Games?
“It’s not the winning, but the taking part that counts” is a famous quote associated with the modern Olympics Movement and its founder Pierre de Coubertin. The belief behind it, that the Olympics should be the pinnacle of an athlete’s
IRIS & FIFA – Global Future of Football Survey
IRIS CEO and Co-Founder Peter Weber has spent the past week in Doha, Qatar, where he participated in the Future of Football webinar. Taking place at the Al Bayt Stadium, Peter was joined by legendary players Nuno Gomes and Juan
