Case Studies
ALLIANZ DEUTSCHLAND – TV/OTT MEDIA MONITORING
Benefits
Providing Allianz Deutschland with a comprehensive overview of the TV performance of its properties in Germany.
Scope
14 properties in Germany are monitored, with data provided in Excel and via Reporting.
Outcome
Allianz is able to see how it performs against benchmarks, with fact-driven insights helping decision making.
- Our reports explain fully how Allianz performs, per broadcaster, per broadcast, and per sport.
- The Full Season reports are delivered 5 weeks after the end of the season – offering a full year-on-year comparison, cross-media research and a full media profiling of the Allianz properties.
- Allianz can clearly see how successful the partnerships are through the highly visual, yet automated, report.
- Qualitative insights are provided, and our senior management are available for regular exchanges, throughout the season.
