Case Studies
BORUSSIA MÖNCHENGLADBACH / SC FREIBURG
Benefits
Increase of sponsorship fee of main sponsorship via IRIS Asset Valuation + generation of new leads via IRIS Sponsor Search
Scope
Cross-media Research + Asset Valuation of all relevant assets + Sponsor Search main & sleeve sponsor
Outcome
+80% uplift of sponsorship fee, neutral justified valuation of assets, advise for the clubs how to uplift the value of the assets
- IRIS valued all assets incl. media, tangibles, on-site and intangible rights based on an internationally accepted methodology. This allowed the clubs to justify their sponsorship fees / to explain uplift of fees towards (potential) sponsors (see picture) and helped them to understand how to leverage the value of certain assets.
- IRIS valued all assets incl. media, tangibles, on-site and intangible rights based on an internationally accepted methodology. This allowed the clubs to justify their sponsorship fees / to explain uplift of fees towards (potential) sponsors (see picture) and helped them to understand how to leverage the value of certain assets.
