Case Studies
CROSS MEDIA RESEARCH FOR PORSCHE MOTORSPORT
Benefits
We provide consistent reports across all Porsche motorsport properties
Scope
IRIS tracks, monitors, and reports on 5 motorsport series that Porsche is involved in – including Formula E
Outcome
Porsche receive full, detailed overviews of the performance of the sponsors across all its motorsport activities
This Porsche case study is an example of best practices in Cross Media Research. However, for professional references, you can contact WPP, where we’ve demonstrated similar expertise in projects.
- Specifically in Formula E, IRIS delivers reports for each sponsor of the TAG Heuer Porsche team
- These are provided monthly, with full reports available at mid- and end of- season
- The data for all series that we track is uploaded to a dashboard at the end of the season, for comparison between all properties and series
