Case Studies
EINTRACHT FRANKFURT
Benefits
Successful transfer of cross-media data from previous service provider, automatization of sponsor reports & streamlining of the formerly manual process, addition of (sales) deep insights
Scope
TV, Streaming, Print, Online, and Social Media, national and international coverage + Market Research (Insights as a service based on connected databases)
Outcome
Eintracht Frankfurt saved significant amounts of time due to the generation of automatised sponsorship reports + reduction of errors. Insights led to higher probability of sponsor prolongations & acquisition of new sponsors
- Via continuous market research surveys via connected data, IRIS was able to provide Eintracht Frankfurt the development of their own brand KPI’s, which was used for stakeholder reporting, i.e. for sponsorship acquisition purposes.
- Additionally, IRIS produced more than 20 sponsorship reports via an automatised reporting tool incl. dashboard access to the data, which meant a massive acceleration in terms of speed & time for the real insights in addition to the “standard” cross-media research data.
