Case Studies
MORE THAN EQUAL – GLOBAL EXECUTIVE INTERVIEWS ON WOMEN IN MOTORSPORT
Benefits
Receiving deep insights about the structures of motorsport from experienced stakeholders from the industry.
Scope
Over 70 executive interviews of stakeholders in the motorsport industry (drivers, coaches, managers etc.)
Outcome
Identification of barriers for women to enter motorsports that help to set up a program for girls / women to become successful in the motorsport industry.
- We have interviewed different stakeholders from the motorsport industry to get a deeper understanding of the structures, possibilities and barriers of motorsport (for women).
- The qualitative analysis of the participants’ opinions and insights were complemented with an international, multi-country online fan survey.
- The qualitative analysis of the participants’ opinions and insights were complemented with an international, multi-country online fan survey.
